About Us

About Danforth Mercantile

Framingham Pride, Daily Worn

Welcome to Danforth Mercantile, where local pride meets creative design. Born from a simple observation: outside of Flyers gear, our options for showing Framingham pride were limited to generic souvenirs from Walgreens or Stop & Shop. We believed our vibrant community deserved better.

Our Mission

We created Danforth Mercantile to celebrate what makes Framingham special. Our designs capture the essence of our city—from local folklore and historical landmarks to inside jokes that only true residents will appreciate. Each piece tells a story about our shared community experience.

Supporting Our Community

Community isn't just a buzzword for us. It's our foundation. That's why we dedicate 10% of all quarterly sales to local non-profits doing important work right here in Framingham. When you purchase from Danforth Mercantile, you're not just getting a great piece of merchandise; you're investing in the place we all call home.

Sustainable Practices

Every order is custom-made using a print-on-demand model. This means we only produce items when they're ordered, eliminating waste from unsold inventory. This approach significantly reduces our environmental footprint by:

  • Using less water and energy than mass production
  • Eliminating excess inventory that might end up in landfills
  • Reducing unnecessary shipping and warehousing resources

Join Our Journey

We're always evolving and expanding our collection. If you don't see something that catches your eye today, check back soon as new designs drop throughout the year.

We welcome new ideas and collaborations that help promote Framingham's unique character. Have a concept for a design that captures our city's spirit? We'd love to hear from you!

Important Shopping Information

Please note that due to our custom production process, we cannot accept returns or exchanges. We encourage you to review your selections carefully before purchasing to ensure you'll be happy with your Framingham merchandise.

Danforth Mercantile is a project of The Ham'er, written by Mary Kate Feeney, and Dockside Media.